Emmis First to Integrate iTunes Store into Radio Websites

Marking the first integration of iTunes Music Stores to websites run by radio stations, Emmis Communications and Apple iTunes have combined forces to bring fully integrated iTunes to the websites of Emmis R&B/hip-hop stations WQHT (Hot 97) New York and KPWR (Power 106) Los Angeles, writes MediaWeek (via MediaBuyerPlanner).

"On Power106.fm and HOT97.com, listeners now have the ability to search, browse and buy all of their favorite Power 106 and Hot 97 songs directly from the iTunes Music Stores featured on our websites," said Jimmy Steal, Emmis VP of programming.

Rey Mena, VP of Emmis Interactive, said that Emmis would fully control the storefront, thereby allowing the radio stations to "feature any artist we want to feature. Since each storefront represents Power 106 and Hot 97's playlists, they will feature what is relevant to their listeners," Mena said.

"On Power106.fm and HOT97.com, listeners now have the ability to search, browse and buy all of their favorite Power 106 and Hot 97 songs directly from the iTunes Music Stores featured on our websites," said Jimmy Steal, Emmis VP of programming.

Rey Mena, VP of Emmis Interactive, said that Emmis would fully control the storefront, thereby allowing the radio stations to "feature any artist we want to feature. Since each storefront represents Power 106 and Hot 97's playlists, they will feature what is relevant to their listeners," Mena said.