Preview Your Google Rich Snippets With Google Webmaster Tool
Sep 1, 2009 at 9:16am ET by Barry Schwartz
On May 12th, Google began supporting rich snippets in the search results. That meant Webmasters could mark up their HTML with richer data using microformats and RDFa and Google could then, if they deemed it to be appropriate, display the richer snippets in their search results. One of the issues on the webmaster front with [...]
Of Living URLs, Newspaper Rankings & California Fires
Aug 31, 2009 at 8:14pm ET by Danny Sullivan
As Google has grappled with newspapers firing rip-off accusations at them, one of the key responses has been from Google’s Marissa Mayer. A move to “living URLs” would drive them more traffic, she’s said, talking about it twice this past month. But such a system won’t work unless Google News fundamentally [...]
Danny Sullivan’s Preview Of Search Engine Land’s SMX East 2009 Search Marketing Conference In New York
Aug 31, 2009 at 2:05pm ET by Danny Sullivan
In five weeks, our SMX East search marketing conference arrives in New York City from Oct. 5-7. The show features four to five tracks of sessions spread across three days and covers all aspects of search marketing. Below is a personal tour from me on what attendees can expect. Our SMX Advanced [...]
Microsoft’s Lu A Formidable Search Foe For Google
Aug 31, 2009 at 7:27am ET by Greg Sterling
The NY Times offers an extensive and flattering profile of the former Yahoo EVP Qi Lu who, in January, 2009 was named president of online services for Microsoft. Lu was deemed an unlikely appointment by some given his background not as a business and advertising executive but rather as an engineer. However, he was apparently instrumental [...]
Google Expanding Access To Wave Soon, First “Hands-On” Impressions
Aug 28, 2009 at 12:25pm ET by Greg Sterling
At the end of next month, September 30, Google will expand the current “developer preview” of Google Wave to roughly 100,000 consumer users. According to Google, “included in this group of early testers will be some of the businesses using Google Apps.” In anticipation of this wider release, Danny and I got some time with Lars Rasmussen [...]
Debunking The Italian Newspapers’ Antitrust Allegations Against Google
Aug 27, 2009 at 2:10pm ET by Danny Sullivan
May it please the Italian court. Google does not ban newspapers that opt-out of Google News from being in Google at all, as a new complaint from Italian publishers alleges. It’s not actually a court that’s going to ponder this allegation. It’s Italy’s AGCM, which appears to be akin the the US [...]
Last Call To Speak At SMX East
Aug 26, 2009 at 2:01pm ET by Chris Sherman
We’re finalizing the speaker lineup for SMX East, and there are still a few openings. We’re particularly interested in hearing from you if you can speak knowledgeably on the following topics:
In-house SEO and SEM Issues Technical SEO Maps & Local Search Mobile Ads Video Search Marketing Beyond YouTube
If you’re accepted to speak, you’ll receive a pass to the entire [...]
Bing Continues With Fake Referrers: What Part Of Stop Don’t They Understand?
Aug 26, 2009 at 9:44am ET by Danny Sullivan
For over two years now, Microsoft’s search engine has been generating fake information that can make site owners think they’re getting strange search traffic (including porn traffic), when they are not. It’s time for this to come to an end. The culprit? Microsoft’s “crawler,” the software that visits web pages across the web that go into [...]
Google Now Using You To Provide Traffic Data To Maps
Aug 25, 2009 at 1:40pm ET by Greg Sterling
Google is now using location-enabled mobile phones that have Maps for mobile installed to improve its real-time traffic data. According to the Google Blog: If you use Google Maps for mobile with GPS enabled on your phone, that’s exactly what you can do. When you choose to enable Google Maps with My Location, your phone sends [...]
