Search engine optimized press releases (SEO - PR) should be used as a component
to augment your overall PR and marketing strategy to create greater awareness
and reach for your marketing efforts online, while levering the power of search
to enhance your PR efforts.
Optimizing a press release involves, but is not limited to, the following
elements:
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Keyword research
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Press release development
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Release submission
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Tracking and reporting
The benefits of a search optimized press release include:
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Short-term and long-term
branding and increase visibility
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Organic (natural) search
result rankings
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Support for considered
purchase sales cycles
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Direct sales and lead
generation
The results of SEO - PR are provable and can be tracked:
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Estimated media pick-ups
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Reads
-
Prints
-
Forwards
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Downloads
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Visits by country
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Search engine rankings
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Top-performing terms by
search engine
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